Indie Conference: July 2019

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Business of Software, DIY Musicians & Patrick McKenzie

It's a big month of updates! We're now tracking over 50 conferences, and we have a survey to help us improve the newsletter for you. Also this month, we're featuring updates from Release Notes, Business Of Software USA and the DIY Musician Conference... plus heaps more!

Conference Updates

Tickets are on sale now Release Notes 2019 on October 3-5. This year the conference is being held in Mexico, and speakers include Sebastiaan de With (co-founder & designer of Halide) and Natalie Nagele (CEO and co-founder of Wildbit). The conference is run by the Release Notes team, a podcast about indie software development.

Business Of Software USA is on 16 - 18 September this year in Boston. Speakers this year include Teresa Torres of Product Talk, Alex Osterwalder of Business Model Canvas fame, and April Dunford, author of "Obviously Awesome" and the 10-point framework for product positioning. See below for details of a BoS discount: hint, use code IndieConf at checkout!

DIY Musician Conference still has some tickets available for their August 16-18 conference in Austin, Texas. Topics cover everything from digital audio production, song arranging, music sync licensing & royalties. There will also be a live recording of the DIY Musician Podcast. The conference is run by CD Baby and tickets are $159.

/dev/world is on 2-4 September in Melbourne, Australia. It's Australia's longest running macOS & iOS conference. Super Early Bird Ticket sales end on 19th July, and students get significantly discounted entry. Also see below for details on their call for presentations.

The Conference is a two day event held in Malmö, Sweden on 27 - 28 August. The Conference is for thinkers & futurists to debate how technology will influence society and human behavior.

Know a conference that other indies, digital nomads, makers & bootstrappers would like? Let me know at:

Call For Presentations

/dev/world (Melbourne, Australia) last-minute call for presentations ends July 19, so be fast! They're looking for 20 minute presentations about new Apple topics that have arisen from WWDC 2019, or brand new developments in the Swift language. The conference itself is on 2 - 4 September. Submissions are via the "Late Breaking CFP" link on the /dev/world website.


$200 off Business Of Software USA: Our friends at BoS have given us a discount on tickets to Business Of Software USA on 16 - 18 September in Boston. 3 days of insightful talks from smart entrepreneurs, with no panels or sponsor pitches.

(Sorry! Promo code only available to email newsletter subscribers!)

Conference Video Of The Month

Patrick McKenzie: Building Things To Help Sell The Things You Build
(73 mins, from MicroConf 2013)

Patrick McKenzie presenting at MicroConf 2013

A classic talk from Patrick McKenzie (aka Patio11 from Hacker News) at MicroConf. This one focuses on improving revenue from your SaaS web service by sending emails during the free trial. He also suggests calculating for customers how much time / money your service has saved them during the trial, so it's easy for them to justify the price at billing time. But if you're not a programmer, he also has advice for turning the frequently asked questions people ask you into a product (book, video series, etc) that you can sell online. The core of the talk starts 10 minutes in, but the intro spends time on why many indies go into business: to have freedom to spend time with family & friends.

Indie Links

How I Made $8000/mth Podcasting - And Why You Don't Want To
A story of how a profitable indie project can still become something you don't want to do. (13 min read)

A Book Self-Publishing Timeline For Christmas Holiday Sales
BookBaby suggests you should plan your Christmas launch campaign in July if you want your marketing ready in time. (7 min read)

What's On Next Month

Laracon US
(24 - 25 July 2019, New York, NY, USA)
For developers using the Laravel PHP programming framework.

Indie-Con Australia
(25 - 26 July 2019, Adelaide, Australia)
Australian version of the UK's Indie-Con for independent musicians.

Indie Bookfest
(1 - 4 August 2019, Orlando, FL, USA)
Conference for indie book authors and fans of indie writers.

Assembly Summer
(1 - 4 August 2019, Helsinki, Finland)
The world's longest running Demoscene event.

Twilio Signal
(6 - 7 August 2019, San Francisco, CA, USA)
Conference at the intersection of technology & communications.

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